Wow this is a really clever campaign that has the support of Hard Candy. Celebrities including Lady Gaga, Usher, Janelle Monae & Ryan Seacrest and Serena Williams have joined voices with Alicia Keys for the Digital Death campaign to benefit her charity Keep A Child Alive.
Starting December 1 – World AIDS Day – the world’s most followed celebrity Tweeters are sacrificing their digital lives to help save millions of real lives affected by HIV/AIDS in Africa and India.
That means no more Twitter or Facebook updates from any of them. No more knowing where they are, what they had for dinner, or what interesting things are happening in their lives. From here on out, they’re dead. Kaput. Finished.
But they don’t have to die in vain. And they don’t have to stay dead for long. Just watch their Last Tweet and Testaments, and buy their lives back.
Every single dollar helps Keep a Child Alive fight this terrible disease. And when $1,000,000 is reached, everyone will be back online and tweeting in no time.
You can watch all there ‘Last Tweet and Testaments on the Digital Life YouTube Channel To learn more about the good work that Keep A Child Alive does every day and what your contribution can do to help visit here